Optiq Creative Scorecard

Lead with a recognisable moment, integrate the brand and review the full interface overlay.

Retain Reels-native composition. Check the actual Facebook preview separately from Instagram.

Use close framing, clear hierarchy and enough time to read. Inspect feed rendering rather than blindly reusing Reels.

Use conversation-led context and clear brand meaning. Score the actual version under the universal rubric.

Use a relevant hook, tangible proposition and natural delivery. Official guidance places proposition in first 3s and hook within first 6s.

Relatable, casual and entertaining execution can fit the feed. Keep the brand and message connected to the story.

Earn attention and establish brand/value before viewers can skip. Build the whole story around the objective.

Assess the title/thumbnail and opening together. Deliver the value viewers chose to watch, with a clear brand role.

Use clear professional relevance, credible expertise and human experience. B2B does not require an emotionless tone.

Show the product or service and hero message immediately. Use clear, conversational linear storytelling.

Respect the non-skippable context with an entertaining, useful message and immediate identity.

Make the product and useful outcome tangible. Provide an inspiring or practical reason to save or visit.

Use a clear visual idea and deliberate branding; assess the larger canvas separately.

Be clear that you are a brand, use conversational language and respect community context. Test early/final brand cues.

Use early movement, concise copy and an identifiable brand. Relevant conversation context can strengthen the idea.

Use a deliberate vertical story and check the exact CTA and interface treatment.